Strategic management review for SAB Essay Example

Strategic management review for SAB Essay Example Strategic management review for SAB Essay Strategic management review for SAB Essay Essay Topic: Marketing The following strategic review aims at assessing the strategic situation of South African Breweries Group. We will start with an external analysis of the environment in which SAB operates, we will continue with an internal analysis of its resources and capabilities, and then we will outline and appraise the group current strategy. Additionally we will study the companys strategy implementation issues, and we will finish giving some recommendations to SAB. In order to carry out this analysis different analysis tools were used, which are included in the Appendices. In the main body of the report we will only focus on the conclusions we have obtained, hence, if further information about how we got to these findings is required the appendices should be consulted. Different tools were used (Porters five forces, analysis of industrys life cycle, and PEST analysis) in order to assess the environment in which SAB operates. Based on the analysis conducted using Porters five forces (Appendix A) the following was found: the brewing industry in the developed world is not clearly attractive; its performance depends on the ability to consolidate and exploit opportunities in the emerging markets. However, the brewing industry in the emerging markets, where SAB operates, is highly attractive. We have observed good points such as the low level of power within suppliers and buyers, a lack of substitutes, and a relatively low level of rivalry because emerging markets are supplied by small-scaled local brewers offering low quality beer. However, there is a significant threat of new entrants coming from other geographical areas (International breweries). We have also analysed the industry life cycle (Appendix B). We have got to the conclusion that the brewing industry in the developed world is in the maturity stage. It is very important for SAB to be aware of this issue, because it means that the market situation will force breweries based in mature markets to look for new opportunities for growth by entering the emerging markets where SAB operates. In the less developed world and in the emerging economies the brewing industry is still in its growth stage. Growth in beer consumption in these markets is driven by an increase in population and economic prosperity which indicates that SAB can achieve its own growth through the growth in the marketplace. The brewing industry is highly fragmented, and the market is supplied by small breweries offering low quality beer, meaning that rivalry between local breweries and SAB is not intense. SAB has successfully captured market share through acquisitions and joint ventures and differentiated its brand portfolio, by offering a high quality beer. However, entry of international competitors is expected to intensify the competition as well as the fight for market share. With the PEST analysis (Appendix C) we outlined how political, economical, social and technological factors affect the company. The emerging market attractiveness (like other markets) is determined by the following: market potential, which is influenced by the market size, market growth prospects and customer preferences. Market growth is clearly correlated to economic growth and wealth distribution. Additionally, economic growth and wealth distribution influence whether customers seek economy or premium beers. Drinking norms and societal attitudes to alcohol consumption also affect market attractiveness. All the above mentioned issues are analysed in order to gain a better understanding of SABs environment. Regarding competitors we do not think we have enough information to get to any relevant conclusions, however, we know the degree of rivalry is likely to increase (international brewers based in mature markets are moving out of their geographic areas to the emerging markets). In order to assess competition, it is critical that SAB recognises the strategic group to which it belongs which is the international breweries strategic group, seeking consolidation and competing for development opportunities throughout the world. It is very important to do a deeper analysis of the competitive landscape; a good study should include the following steps (Porter, 1998): * Identify competitors current strategy. * Identify their future goals. * Identify their assumptions about the company. * Identify their resources and capabilities. This approach provides valuable information, and helps the company predicting competitors moves. At this point we are going to focus on the importance of the Resource-based strategy. It is based on the assumption that the company achieves its competitive advantages by developing a strategy based on its organisational capabilities and the key success factors of the industry; thus, a key issue for SAB is to identify and develop these capabilities in order to achieve a competitive advantage. It is very important to understand the process of turning resources into capabilities and to identify the core competences; those capabilities fundamental to its performance and strategy, done better than its competitors. Resources are inputs into the production process; a capability is the capacity of a team of resources to perform some task or activity. We have identified some resources and capabilities of SAB in (Appendix D); however, the company should do a deeper analysis. It is important to note here that SABs capabilities are not the result of superior resource endowments; however, the key issue here is the firms ability to leverage its resources. SAB has achieved resource leverage using the following fundamental ways: first, concentrating resources on key strategic goals. SAB focuses attention on a few operational goals in the acquired breweries at any one time, and then it moves to other goals. It first focuses on upgrading quality, then comes improvement to marketing and distribution, afterwards, the improvement of productivity and capacity. Second, SAB has used the resources accumulation method to leverage resources. SAB has borrowed the resources of other breweries through acquisitions, and joint ventures (CREB in China), which gave SAB a smooth and quick penetration into the emerging markets. SAB also used the resource conserving method, through the process of recycling resources. The more often SAB expertise in running breweries was used in different emerging markets, the greater the resource leverage was. To conclude, we think SAB has valuable resources and capabilities so as to achieve and maintain competitive advantage in the emerging markets. Nevertheless, the company must investigate at this point whether these capabilities are transferable to the developed world, where it needs to have a major brand according to many commentators. At this point we will define the nature of the strategy carried out by SAB. We will distinguish between the Corporate, the Business and the Functional level, in order to draw a more accurate picture on this issue. Once the strategy is defined, we will use a strategic tool (Rumelts Test) in order to assess the convenience of the strategy. * Corporate Strategy: SAB has developed a strategy of growth in the emerging economies via acquisitions. Its acquisition policy has been acquiring breweries that would increase SABs market share and at the same time could be improved by exploiting synergies and economies of scale. SAB also follows a related diversification strategy in order to spread risk. In addition to the geographic diversification strategy which tends to increase the companys overall profitability, SAB adopted a business diversification strategy by going into the hotel and entertainment business. * Business strategy. The strategy is to differentiate products on the basis of quality, in order to achieve higher market shares than competitors and enhance profit margins through charging slightly higher prices (see Appendix E, The strategy clock). The strategy also includes adjusting to local needs; SAB kept the local brands of acquired breweries. Moreover, the company realised the regional differences in China and treated each region in which it operates as an independent self-contained market. * Functional strategy. The strategy evolves around growth (through sales increase), and costs reduction (automation and modernisation of breweries and large production runs economies of scale). We have used Rumelts Test to assess if the different strategies are appropriate (see Appendix F). It is evident that all strategies are appropriate. However, this does not necessary mean that they can still work in the future, SAB should be aware of changes in environment, demand, strategies of other competitors, etc. Strategy implementation is an action-oriented, operation-driven activity revolving around managing people, within the organizational structure and its culture. At this stage we will identify the structure of the company and the key aspects of its culture. In the case of SAB, limited information was provided about the type of the organizational structure. However, from the analysis conducted in Appendix E, we can define SABs organizational structure. According to Mintzbergs structure configuration analysis (Appendix E), SAB follows a pattern of a divisionalised organization, adopting a geographically based vertical corporate structure for its international operations. Such a structure allows each of its country units or divisions to operate fairly autonomously from the other areas. The key part in this type of organization is the middle line managers. As a strategy for developing countries this is a definite benefit for SAB because it allows it to maintain expertise in each of its different countries. Moreover, this kind of structure is appropriate in market diversity as it spreads risk and reduces setbacks (e.g. setbacks in Mozambique and Tanzania were offset by the growth in China and Poland); it also allows the company to divest from any market easier than functional (machine) structures. However, it is argued that divisions can be seen as less effective than independent businesses. Organization culture: Divisional cultures: the differences between divisions may be particularly evident in organizations that have grown through acquisition (Exploring corporate strategy, Jerry Johnson and Kevan Scholes, 6th Ed, 2002). Having adopted a growth strategy through acquisition, and being a divisionalized organization, SAB has generated a difference in its geographical as well as in its functional divisions, creating subcultures. However, there is one main dominant culture for the whole group. Handy characterized culture in terms of the relationship between the organization and individuals and also the importance of power and hierarchy (Johnson and Scholes, Exploring corporate strategy, 6th Ed, Prentice Hall). Based on Handys analysis, SABs organizational culture could be the closest to the Task Culture seeking to achieve integration and synergy through acquisition. We will closely identify the characteristics of SABs culture by looking at its cultural web (Johnson 1998) these are: * Stories and myths: no information provided. * Rituals and routines: SAB has a consistent high quality brands and services, meeting customers needs (consistency could be considered as an operational routine). * Control system: no information provided. * Organization structure: SABs management structure is decentralized, reflecting its power structure and its divisionalization. Collaboration is very important. * Power structure: SABs power structure is decentralized. While strategic decisions are kept at the head-quarter, the power is not only based in the hands Graham Mackay the CE, but also delegation of the strategic planning is done at other managerial levels, reflecting SABs growth strategy. Moreover, operations in each country are run autonomously. * Symbols: no information provided. * The paradigm: SAB seems to be working not only to maximize long-term shareholders value like any other multi-national organization, but also seeks to maximize all stakeholder value. Moreover, despite the political, racial and economical problems faced in South Africa, SAB unlike other companies, continued to invest where it had initially started showing its commitment. SAB also respects the values and cultures of the communities in which it operates. Differentiation and high quality beer is on of the main key aspects in SABs paradigm.

Purification of Drinking Water, Drinking Water Treatment Processes, Essay

Purification of Drinking Water, Drinking Water Treatment Processes, Wastewater Treatment in Developing Countries - Essay Example Availability of clean drinking water is a major global concern with the situation in developing countries becoming worse due to the rapid population growth in these nations. Scarcity of water has serious socio-economic implications in developing countries with women and girls from poor families spending a majority of their time searching for water at the expense of economically rewarding activities and education (Secretariat of the Convention on Biological Diversity, 2010). Poor quality drinking water, sanitation, and hygiene contribute to 4 billion cases of diarrhoea disease annually with more than 1.5 million people losing their lives, the majority being children under the age of five years (United Nations, 2005). These people are usually exposed to contaminated drinking water mainly from untreated waste water that contains human and animal faeces and urine exposing them to pathogenic micro organisms. Water Sources Drinking water comes from both surface and ground water with the na tural water cycle maintaining the available water for mankind (Omran, 2011). Majority of people from developing countries get their water from springs, boreholes, sealed wells, hand-dug wells, streams, rivers, and lakes (Omran, 2011). Some of these sources are contaminated with water borne diseases responsible for over 50% hospitalization in these countries (Alward et al., 1994). Despite some of the sources like ground water being clean and safe for drinking, improper use, ignorance and lack of adequate sanitation facilities like toilets make their drinking water contaminated during collection, transport, storage and drawing of water (Lindskog and Lindskog, 1988). This contributes significantly to developing countries disease burdens. Purification of Drinking Water Majority of people living in developing countries uses simple and rudimentary water treatment techniques to serve individual households and community needs despite the availability of superior conventional technologies. C onventional treatment technologies are too expensive and inappropriate for people living in very poor neighbourhoods due to limitation in infrastructure and skilled personnel. The simple and rudimentary water purification system is primarily aimed to remove the visible impurities such as floating particles, leaves, and twigs. The commonly used water purification systems include; Simple Filtration This is accomplished by using locally available filters, sieves, or pieces of cloth. The filters can be made of sandstones and plant materials and are purposefully made to clarify or remove visible contaminants of water. Boiling Boiling is the most commonly used and promoted household water treatment method around the world (Beddow, 2010). The water being boiled must reach a boiling temperature of 1000c. This process is effective in killing most pathogens that cause water borne diseases. The disadvantages of boiling include the lack of residual antimicrobial properties in the water making t he water easily re-contaminated if handled improperly. Boiling is widely accepted across all regions and when done properly offers many people access to safe drinking water free from diarrhoea causing organisms. Waste Water Treatment Waste water treatment in developing cou

Motion and grauity Research Paper Example | Topics and Well Written Essays - 500 words

Motion and grauity - Research Paper Example ys, â€Å"An object in motion tends to stay in motion, and an object at rest tends to stay at rest, unless the object is acted upon by an outside force† (Croce, pp. 38). From this explanation, it is an understanding that a body remains in motion unless some other force stops it down. From this definition, this other force can be either friction or gravity, and thus, understanding of motion itself is an efficient way of understanding the force of gravity. The second law says, â€Å"Acceleration of an object is dependent upon two variables - the net force acting upon the object and the mass of the object† (Quah, pp. 57). This law explains that mass and force are the two indicators that decide the rate with which the body slows or accelerates. Thirdly, Newton stated, â€Å"Every action has an equal and opposite reaction† (Quah, pp. 57). In this regard, these three laws of motion are the best ways of defining and understanding motion. Specifically, from these understandings, motion is any change that occurs in the location or place of a body with regard to time and space. In addition, it is an observation that in physics, scientists always define and explain motion with respect to different references, such as friction, gravity, time, velocity, etc. However, without gravity, there can be no definition of motion. In particular, gravity is the most fundamental concept of nature that allows objects and bodies with any mass to interact, and more specifically, attract each other (Garnow, pp. 23-25). In addition, gravity enables the objects and bodies with masses to acquire weight that results in their falling on the ground. In this regard, gravity or gravitation is the basic force that keeps existence of sun, earth, moon, etc in the universe in balanced manner, whereas, its absence would have caused irregularity in orbits of the universe. Therefore, gravity is the fundamental force that directs and manages motion of bodies and objects in the time and space (Garnow, pp.

W.M Morrisons Plc and Oracle Essay Example for Free

W.M Morrisons Plc and Oracle Essay In March 2004, WM Morrisons PLC completed the takeover of Safeways with a ? 3bn offer of cash and shares, this deal instantly made Morrisons a nationwide company and the 4th largest retail supermarket in the UK with its total store count jumping up from 199 to 403 currently, after the purchase of stores from the Somerfield/Cooperative group. With â€Å"every week 9 million customers pass through our doors and 124,000 colleagues across the business work hard each day† Morrisons (N/A), this is a far cry from its humble beginnings in 1899. In 1899 William Morrison, an egg and butter merchant, started he’s selling from he’s stall in Bradford Market. Jump forward to 1958 and William Morrison’s son Ken, company chairman from 1958-2008, took control of Morrisons, from he’s ailing father, and moved the company from market stalls and opened a small town centre shop in Bradford the first of its kind in Bradford to offer self service and have products are priced. In 1961 Morrisons opens its first ‘supermarket’ converting a cinema in 5,000sq ft of retail space. By 1967 Morrisons becomes a public company after significant growth and expansion, with the share offer being oversubscribed with more than 80,000 investors trying to purchase shares. Now building infrastructure with the completion of a distribution centre in Wakefield completed in 1988 and expanded in 1990. But further expansion outside of Bradford and Northern England does not happen until 1998 when it opens its first store in Southern England, located in Erith, Greater London. Followed by its inclusion in the FTSE 100 in 2001 it’s acquisition of Safeways in 2004. To its meteoric growth in that period of 2004-2009 where Morrisons became one of the ‘Big Four’ supermarket chains and winning various food retail awards such as Food Retailer of the Year and picking up multiple awards at The Grocer awards and its total stores jumped from 119 to 403. It was clear to many analysts and its competitors that Morrisons would suffer from growing pains in all aspects of its business with many questions being asked of Morrisons, such as; Did Morrisons have the infrastructure in place to support such rapid expansion? †¢Was its current business model suitable for such large scale revamp? Could its current operations support the strain of this expansion? Would Morrisons have to change its business image for being the ‘food specialist for everyone’ to compete effectively with the ‘big four’? This case study will focus on Morrisons infrastructure, specifically it’s IT systems and will look at the decision making process that went into and led to Morrisons deal with Oracle in 2008 to â€Å"implement a complete Oracle retail suite of merchandising, planning and stores applications, plus the Oracle E-Business Suite for financials, HR/payroll and manufacturing. IDG (2008). It will also look at the key challenges companies face when implementing such wide sweeping changes to its IT systems and review the outcomes of this system against Morrison’s original strategy. Firstly, with the increasing developments in IT systems it is becoming more common for companies of all sizes to utilize some form of IT in their business, from a sole trader compiling monthly sales figures to a big plc like Dell who gener ate and complete sales completely from an online setting. When it came to Morrisons making significant changes to its IT systems it had a wealth of information and real examples to follow or in the case of J Sainsburys with its rushed and failed ? 290million implementation of IT systems aimed at lowering costs, successful business model change in regards to Dell Inc and it’s change to operate completely online which help massively in stock control technology while dealing with custom orders.

Impact Of Prematurity On Development Essay -- essays research papers

Impact of Premature Birth on Development   Ã‚  Ã‚  Ã‚  Ã‚  Years ago, premature birth almost always meant death for the baby. Today, however, we have the technology to nurture these infants’ development, and many of them survive to lead normal, healthy lives. Although, very premature infants (that is, those born before about the fifth month) are still not likely to survive, many born at five months and older will thrive. Some preterm babies, however, do have many obstacles to overcome. There are a variety of medical problems that affect some of them, they may have impaired mental or physical conditions, and they may be looked upon by others in their environment as slow, or they might be treated differently because they were premature. All of these factors, plus a few more that will be discussed, affect the development of preterm infants into their adolescent years, and sometimes beyond.   Ã‚  Ã‚  Ã‚  Ã‚  Many preterm babies are born with medical problems because they simply were not ready to come into the world yet. They will not have very developed primitive reflexes, and they may look a little strange, with translucent skin, misshapen ears, and fine hair covering their entire bodies. One of the biggest problems for premature infants is a condition called Respiratory Distress Syndrome (RDS), in which the lungs do not produce enough surfactant, which is the substance that keeps the airsacs in the lungs from collapsing. If not treated in time, the infant’s brain will become oxygen deprived, which would lead to death. It can cause some brain damage. Another condition that often affects premature babies is Patent Ductus Arteriosus (PDA). This happens when the ductus arteriosus, which connects the pulmonary artery to the aorta, doesn’t close, leading to the infant’s blood not being properly oxgenated. This can also lead to brain damage if not caug ht in time. Premature infants also may just stop breathing, which is called apnea. This is why they must be closely monitored, for without close supervision, they could die.   Ã‚  Ã‚  Ã‚  Ã‚  Another medical condition common to premature infants which affects the brain is Intraventricular Hermorrage, where the blood vessels in the brain bleed. This affects most premature babies, but it is not very severe in most cases, and is easily treated. In more severe cases, it can be associat... ...nd child had a better relationship, the child showed fewer behavioral disturbances than when the mother/child relationship was bad (Journal of Clinical Child Psychology, v.23 p 328-9). Typically, the more negative the environment, the less well-adjusted the premature child was. Another factor in their emotional development is the income of the family. In higher SES environments, the children were typically more well-adjusted. Birth weight is also a factor in this. The smaller the birth weight, the less emotionally adjusted and more behaviorally disturbed the child will be. Levy-Shift and Gili Einat concluded that the reason why premature babies have these problems is that they are generally less intelligent than full terms. They had more trouble learning, which could lead to negative emotional reactions. They say that premature children sometimes have impaired neurological processes that underlie cognitive dysfunction which is detrimental to behavioral and emotional functioning (Journal of Clinical Child Psychology, v.23 p 329). Premature children are less responsive, less alert, and less active when they are babies, which can lead to a bad start to the mother-child relationship.

Personhood and Abortion Essay

The topic of personhood and abortion is a very controversial one. I agree with Marquis and Thomson’s theory on how personhood does not settle the ethical debate on abortion. Therefore, I will explain Don Marquis’s argument, his critique of the traditional pro-life argument, why this argument is far off from the general idea of what a person is and why I agree with his argument. Then, I will discuss Judith Thomson’s argument and why I believe the Burglars and Seed People argument is the most persuasive. Lastly, I will describe what I believe the definition of a person is. Towards the beginning of Marquis’s article he states, â€Å"The anti-abortionist charges, not unreasonably, that pro-choice principles concerning killing are too narrow to be acceptable; the pro-choicer charges, not unreasonably, that anti-abortionist principles concerning killing are too broad to be acceptable†¦All this suggests that a necessary condition of resolving the abortion controversy is a more theoretical account of the wrongness of killing. † (92) I agree that personhood alone does not solve the issue of abortion. His article discusses the principle concerning the wrongness of killing. This principle entails that it is wrong to destroy cancer-cell cultures or any other human cell cultures that are done in a lab. This is far-off from what the general idea of a person is. Cells and a person share little of the same characteristics; therefore, the anti-abortionist’s principle is too broad. Marquis says, â€Å"Killing adults is wrong because it deprives them of their future. But in killing a fetus, we are also depriving it of its future. Thus, it seems inconsistent to object to one but not the other. (90) Basically, he is saying that if we think killing an adult is wrong then we ought to think that killing a fetus is wrong. Marquis concentrates on applying that personhood doesn’t matter when arguing about abortion because most arguments involving personhood are too narrow or too broad in scope. What matters is the fact that killing is depriving one of one’s future. This princ iple even suggests that fetuses at an early stage of pregnancy fall under the wrongness of killing idea. Marquis also discusses how the pro-choicer believes in a moral principle concerning the wrongness of killing that fetuses do not fall under. He says that this principle is too narrow in scope and does not embrace enough. This principle would allow for the killing of infants that were mentally handicapped or ill. I agree with Marquis’s concept on how personhood does not settle this controversial issue. Just being a person does not explain why abortion is wrong. As Marquis discusses, the wrongness comes from the loss of one’s life deprives one of the future. Judith Jarvis Thomson’s article begins with her saying, â€Å"Most opposition to abortion relies on the premise that the fetus is a human being, a person, from the moment of conception. I think that the premise is false, that the fetus is not a person from the moment of conception. A newly fertilized ovum, a newly implanted clump of cells, is no more a person than an acorn is an oak tree. † (97) The first premise of the Potential Persons Argument says, â€Å"If it is wrong to kill persons, it is wrong to kill potential persons. † (Lecture) Thomson believes that potentially being something or someone does not give one the rights of actually being that something or someone. Therefore, a freshly implanted clump of cells in a female is no different than a new acorn growing to potentially become an oak tree. An acorn is just a potential oak tree; there is no guarantee that it indeed will grow into an oak tree, just as a clump of cells has the potential to grow into a human, but there is no guarantee this will happen. Thomson uses an interesting example in her argument. A violinist is dying and only you have the right blood type to save him. You are kidnapped overnight and the violinist’s circulatory system is plugged into yours. You have to stay plugged into him until he gets better. It is permissible for you to choose to disconnect yourself from him because you did not consent. The same idea would apply to rape and incest. Thomson says, â€Å"Even supposing a case in which a woman pregnant due to rape ought to allow the unborn person to use her body for the hour he needs, we should not conclude that he has a right to do so; we should conclude that she is self-centered, callous, indecent, but not unjust, if she refuses. † (108) This quote explains why the violinist theory would apply to rape and incest. Thomson also uses the Seed People argument, which I believe is the most persuasive argument. There are â€Å"seed people† who float in the air, land on your carpet and grow into adults. Because of this, you buy preventive screens, but the seed people pass through the screen and take root. It is permissible to get rid of the seed people because you did take preventative measures. This argument implies that abortion would be permissible if the mother did take preventative actions while having intercourse and still got pregnant. I agree with Thomson on this. If a woman is on birth control and uses a condom while having intercourse and she still gets pregnant, then it should be morally permissible for her to get an abortion. It is normal for adults to have an urge for intercourse and I believe they should be able to do so even if they do not want a baby. Intercourse is not just about pleasure, but about love as well. Therefore, it should be permissible for adults who have had protected intercourse to get an abortion. Some people might object to Thomson’s theory on the seed people because you are still â€Å"killing† a person. But, you have the right to what happens in your body and therefore I believe you have the right to make the decision for an abortion. Overall, I agree with Thomson’s article. I like that she starts with a controversial pro-life argument and then finishes with a pro-choice conclusion. She used great analogies when presenting her arguments. What makes up a person is another controversial issue. In my opinion, a person is a self-conscious or rational being with the ability to reason and a notion of self-identity. Although, I think an individual’s definition of a person may be based upon whether they believe abortion is morally permissible or not. One might try to fix the definition of personhood in order to get the desired outcome about abortion. For example, an individual who thinks abortion is morally permissible might define a person as someone who has the ability to reason, ability to consent, ability to control one’s attention and action, ability to communicate, and ability to be morally responsible. By this definition, a fetus would not really be a person because fetuses can not do all of these things. Therefore, abortion would be morally permissible because the fetus is not a person.

Mother Tongue - 1199 Words

Rhetorical Analysis of â€Å"Mother Tongue† written by Amy Tan â€Å"So easy to read†(p.4). Amy Tan ends her essay, â€Å"Mother Tongue† with this short and even grammatically wrong sentence. She tells us this mother’s brief review is a proof of success of her writing. Why does she think that easiness is an essence of her writing? She suggests answers to this question by her essay. In her essay, Amy Tan effectively convinces her readers that â€Å"broken English† is not an inferior language, but just a different style of English that has values in it by depicting her personal experiences and strong appeal to pathos. She makes her readers to have sympathetic emotions for her mother and hostile emotion for people who was rude to her by†¦show more content†¦This comparison shows the clear differences between English and its variation, and makes readers to easily figure out what her mother’s language actually is. Although her mother’s tongue is imperfect, Tan says that her mother’s thought is not inferior at all. She rather tells that â€Å"my mothers English is perfectly clear, perfectly natural. Its my mother tongue. Her language, as I hear it, is vivid, direct, full of observation and imagery. That was the language that helped shape the way I saw things, expressed things, made sense of the world (P.1). This part clearly shows Tan’s affection to her mother and mother’s language. Tan’s admiration to her mother helps readers to understand Tan’s mother and to be more attached to her. After she shows the way that her mother talks, she tells us two stories about her mother that she received unfair treatment in bank and hospital because of her language. Especially, anecdote regarding the CAT scan effectively appeals to pathos by arousing reader’s sympathy for her mother. Her mother went to hospital to hear a result of her brain CAT scan, but the hospital lost her CAT scan. However, they did not apologize to her mother, and they wanted her have another appointment to get a diagnosis.Show MoreRelatedMother Tongue767 Words   |  4 PagesMother Tongue, by Amy Tan Comprehension 1. What Tan is classifying in this essay is the different kinds of English she uses. 2. Tan identify the different categories she discusses in â€Å"Mother Tongue† almost in the last paragraph, where she named all the kind of English she uses. 3. Tan does illustrate each category she identifies 4. Some specific situations where Tan says her mother’s â€Å"limited English† was a handicap is when her mother could not be able to talk directly with peopleRead MoreMother Tongue Essay795 Words   |  4 Pagesmulticultural people in the world today. For many, the choices of which language they use, and how they use it, correspond to what social or cultural community they belong to. Amy Tan, a Chinese American novelist, portrays this well in her short essay Mother Tongue. Tan grew up in two vastly different worlds, using different Englishes. The first world, which consists of her close family, she speaks what we may call broken or limited English. The second world, which is her business and professionalRead MoreMother Tongue Essay644 Words   |  3 Pagesin her story, â€Å"Mother Tongue†. Tan uses pathos to portray to her audience how through her experiences with her mother and the Chinese language she came to realize who she wanted to be and how she wanted to write. In â€Å"Mother Tongue†, Tan discusses the many ways in which the language that she was taught affected her life. Throughout the story, she describes her relationship with her mother, who speaks â€Å"broken† English, and how her perception of language has changed due to her mother. Whenever TanRead MoreMother Tongue By Amy Tan1553 Words   |  7 Pages(Date) â€Å"Mother Tongue† Response Essay In the essay â€Å"Mother Tongue,† Amy Tan emphasizes the idea that the language we are taught in childhood plays an important role in our lives. She writes about the profound effect language has on her life and how she is inspired by her mother’s â€Å"impeccable broken English† to become a writer (317). Tan describes her mother as an educated person who can read sophisticated and technical literature written in English with ease. However, Tan’s mother is oftenRead MoreMother Tongue, by Amy Tan819 Words   |  4 Pagesas â€Å"broken† and â€Å"fractured†, Amy Tan’s love for language allowed her to embrace the variations of English that surrounded her. In her short essay â€Å"Mother Tongue†, Tan discusses the internal conflict she had with the English learned from her mother to that of the English in her education. Sharing her experiences as an adolescent posing to be her mother for respect, Tan develops a frustration at the difficulty of not being taken seriously due to one’s inability to speak the way society expects. DisallowingRead MoreMother Tongue By Amy Tan1306 Words   |  6 Pages Mother Tongue is a story that describes how Amy Tan’s mother was treated unfairly because of her â€Å"broken English†. As the second generation of Chinese immigrants, Tan faces more problems than her peers do. H er mom, who speaks â€Å"limited† English, needs Tan to be her â€Å"translator† in order to communicate with the native English speakers. Tan has felt ashamed of her mother â€Å"broken† language at first. She then contemplates her background affected her life and her study. However, she changes her thoughtRead MoreMother Tongue By Amy Tan883 Words   |  4 PagesIn Amy Tan’s essay â€Å"Mother Tongue,† it is obvious that language plays an enormous role in our life. Language can influence and give us an insight into another culture different from our own. Amy Tan discusses the many ways in which the language she was taught and native to was important and powerful throughout her life. Language can be defined in various forms, but I hold and acknowledge Amy Tan’s explanation: â€Å"Language can evoke an emotion, a visual image, a complex idea, or a simple truth.† I canRead MoreMother Tongue By Demetria Martinez1448 Words   |  6 Pa gesAs the words of our founding fathers, life, liberty, and the pursuit of happiness is the American dream that many pursue, whether immigrated to the United States or born here. Within Demetria Martinez’s book, Mother Tongue, a novel, the character named Jose Luis flees from El Salvador to the United States in order to escape it’s brutal civil war. His choice to flee El Salvador and enter the United States under a false name places him in a difficult situation, both in his moral abandonment of hisRead MoreMother Tongue By Amy Tan1375 Words   |  6 PagesTan, Mother Tongue Language is what allows humans to be creative. Creative in the way we express ourselves, creative in the way we put our ideas forward, creative in the way we correspond with each other and in the way we can touch each other’s lives. It is truly a gift that the other species of our world do not possess, at least not to the extent that humans do! Amy Tan is an American writer and her works probe the Chinese-American experience, especially the relationship between a mother andRead MoreMother Tongue By Amy Tan967 Words   |  4 PagesIn â€Å"Mother Tongue†, Amy Tan describes the several different kinds of English her that she speaks. It is an interesting concept to think about the fact that more than one variation of a single language exist. After reading â€Å"Mother Tongue† I began looking at my own life and seeing if I could recognize the different variation of English that I have come in contact with. After some serious thought, I realized that I have not only come into contact with many different kinds of English, but I speak many